Hip Hop culture first emerged as a platform for the inner city to express the passion of the people, allowing for those who could not be heard to have a voice. Music was the core of this movement and now hip hop culture has ripened to a social, cultural and corporate phenomenon.
Scoop The Magazine, code name SMAG, prides itself in bringing viewers the scoop on the newest fashion and hip hop trends as they unfold. With an impeccable attention to detail and loyal fan base, SMAG is the ultimate destination for the hip hop generation. It is created by the people and for the people who have and continue to embrace the hip hop movement.
SMAG serves as an arena that allows major as well as independent brands and artists to showcase their music, talent and designs and receive feedback from an avant-garde audience. Music dictates fashion and fashion complements the expressions and attitude that is hip hop. SMAG is the platform that combines the two uniquely to create an interactive experience, allowing users to get the latest Scoop on what’s hot and where to get it. From finding the latest kicks to wear with an outfit, to finding the next hip hop superstar, SMAG has got you covered.